Kit (the email platform that used to be called ConvertKit) has a free plan, a mid-priced plan, and a higher-priced plan. The free plan covers more than most people expect, and the jump to the first paid plan is mostly about one thing: automation. Here’s what each level costs and includes, based on Kit’s current pricing page.
Some posts on this site contain affiliate links. This one has no affiliate link for Kit, and every link to Kit below goes straight to Kit’s own pages. See my Affiliate Disclosure for details.
Where I mention hands-on testing, that reflects my own use of the tool. Everything else is based on researched pricing, features, and publicly available information. I haven’t used Kit myself.
Quick verdict
Free if you’re building a list and sending newsletters, since it covers up to 10,000 subscribers. Creator ($33/mo billed yearly at 1,000 subscribers) once you want sequences and automations that run on their own. Pro ($66/mo billed yearly) only if you have a large list or a team.
The short answer
Start on Free if you’re building a list and sending newsletters. It lets you email up to 10,000 subscribers without paying. Move to Creator ($33 a month billed yearly at 1,000 subscribers) when you want welcome sequences or automations that run on their own. Pro ($66 a month billed yearly at 1,000 subscribers) adds reporting and growth tools that most solo service businesses won’t miss.
Pricing at a glance
| Plan | Price at 1,000 subscribers | Per year | What it adds |
|---|---|---|---|
| Free | $0 (up to 10,000 subscribers) | $0 | Unlimited landing pages, forms and email broadcasts, tagging and segmentation, selling digital products and subscriptions, 1 team seat, email support |
| Creator | $33/month, billed yearly | $390 | Unlimited visual automations and email sequences, removal of Kit branding, subscriber polls, SMS marketing, 100+ integrations, RSS campaigns, 2 team seats, 24/7 email and chat support |
| Pro | $66/month, billed yearly (currently $50/month for the first year) | $792 ($593 for the first year) | Engagement scoring and analytics, deliverability reporting, collaborative editing, A/B tests with up to 5 subject lines, custom tracking domain, unlimited team seats, priority support |
Creator and Pro prices are for 1,000 email subscribers and go up as your list grows, so check Kit’s pricing page for your list size. The page I checked listed only the yearly-billing price, so I couldn’t confirm a month-to-month rate. A third-party price tracker, PassiveKit, reports a monthly Creator price of $39, which matches what my Kit vs. Flodesk comparison lists, but check Kit’s checkout before you plan around it.
What the free plan includes
Kit’s pricing page lists these on Free: unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, the ability to sell digital products and subscriptions, A/B testing of two subject lines, one team seat, and email support. The subscriber cap is 10,000.
For comparison, Mailchimp’s free plan is capped at 250 contacts and a send limit of 500 emails a month or 250 a day, according to Mailchimp’s pricing page. If you want to send to a real list before paying anyone, Kit’s free plan gives you far more room.
The part where sources disagree
Whether the free plan includes any automation depends on who you ask. Kit’s own comparison table shows a dash (not included) for visual automations and email sequences on Free, and lists “Unlimited” on Creator and Pro. Some third-party reviews say Free includes one sequence and one automation. Kit may have changed this over time, or those reviews may be out of date. If a welcome email series matters to you, open Kit’s pricing page and look at the Free column yourself before you sign up.
What you get by moving up to Creator
Creator is where Kit becomes an automation tool. You get unlimited visual automations and unlimited email sequences, so you can build a welcome series that goes out when someone joins your list, or a follow-up that depends on which link they clicked. Creator also removes Kit’s branding from your emails and forms, adds subscriber polls and SMS marketing, connects to more than 100 apps, and gives you a second team seat. Support moves to 24/7 email and chat.
For most solo service businesses, this is the plan that matters. A new-inquiry sequence and a client-nurture sequence are the usual reasons to pay.
What Pro adds
Pro is aimed at creators with large, active lists. It adds subscriber engagement scoring, an insights dashboard, deliverability reporting, collaborative editing, content testing, a custom tracking domain, Facebook custom audiences, a newsletter referral system, and unlimited team seats. Kit’s page also lists a quarterly audit with its Growth Concierge team. Kit is currently promoting Pro at $50 a month for the first year, and its footnote says the plan “will renew at the standard rate after that.” If you’re a solo provider with a list under a few thousand, you can probably skip it.
Costs beyond the subscription
If you sell digital products or subscriptions through Kit, Kit’s pricing page shows a transaction fee of 3.5% + 30¢ on each plan. The page doesn’t spell out exactly which sales that covers, so read Kit’s terms before you build a product launch around it.
Trial, migration, and one price change
Kit offers a 14-day free trial of Creator and Pro with no credit card required, and its page advertises free migrations if you’re coming from another email platform. According to PassiveKit’s price history, Kit raised paid plan prices on September 8, 2025, moving Creator from about $29 to $39 a month (monthly billing) and from about $25 to $33 a month (annual billing). Existing customers moved to the new prices after October 15, 2025. That’s from a third-party tracker, so treat the dates as reported rather than confirmed.
So which level should you pick?
Free fits if you’re starting a list, sending a regular newsletter, and don’t need automated sequences yet. Creator fits once you want emails to go out on their own after someone signs up, or you want Kit’s branding gone. Pro fits larger lists and teams.
Still comparing platforms? See my email marketing roundup and my Kit vs. Flodesk comparison.
FAQ
Is Kit really free?
Yes. The Free plan costs nothing and allows up to 10,000 subscribers. What it leaves out is automation and a few extras like branding removal.
Does the price go up as my list grows?
On the paid plans, yes. Kit’s page labels Creator and Pro prices “For 1,000 email subscribers.”
Can I try Creator before paying?
Kit lists a 14-day free trial with no credit card required.
Prices and plan details were checked on October 15, 2026 on Kit’s pricing page. They change often, so confirm current numbers before you sign up.
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